Writing a Top-Notch Salesletter
You've got a great product and you know it. So how do you let everyone else in on the secret?
Enter the salesletter. This humble tool can lift your sales to remarkable heights… or waste a ton of time and money. Luckily, there are steps you can take to get the most from your salesletters.
Let's start with the headline. This is the MOST critical part of your letter. Why? Because it's the first thing most prospects will read. If the headline doesn't grab them, your letter will go directly into the circular file… unread.
Put your strongest idea or benefit in the headline. Don't try to cram every possible benefit in, just pick the best one and craft a headline around it. Short headlines are best because they're easier to read.
Not sure where to start? Take a trip to your local grocery store and scan the magazine covers in the check-out aisles. The cover "callouts" are designed to grab your attention - because this is often the only chance magazine editors have to sell you on their product.
Once your headline is done, you can move on to the body. Describe how your product will help the reader. Keep the paragraphs short so they're easier to read, don't neglect your benefit words - convenient, saves money, secure, etc. - and always include a call to action. Give your prospect a reason to respond and several options (phone, email, website, fax).
Finished? Try reading the letter out loud. It's a great way to spot places where your copy quality drops off.
Congratulations - you have a salesletter!